It is well understood that business in China is a slippery slope for foreign companies. The processes involved in setting up shop in China vary dramatically to those in most other countries. It is now so important for Australian companies to connect with organisations already situated in China that have teams of professionals who can do the groundwork and assist businesses in a variety of ways. AustCham Beijing sat down with Brendan Mason, CEO of SinoSA, to discuss his success in building a support base within China for South Australian businesses. SinoSA has helped Australian companies to establish market entry points, subsidiaries and joint ventures in the city of Qingdao, Shandong Province.
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