{"id":15639,"date":"2016-02-26T11:25:47","date_gmt":"2016-02-26T03:25:47","guid":{"rendered":"http:\/\/westchina.austcham.org\/?p=15639"},"modified":"2016-07-07T11:13:47","modified_gmt":"2016-07-07T03:13:47","slug":"marketing-to-chinas-growing-consumer-base-oppor","status":"publish","type":"post","link":"https:\/\/westchina.austcham.org\/?p=15639","title":{"rendered":"AustCham Podcast | Marketing to China&#8217;s Growing Consumer Base &#8211; Opportunities and Challenges For Foreign Businesses"},"content":{"rendered":"<p><a href=\"http:\/\/westchina.austcham.org\/wp-content\/uploads\/sites\/5\/2016\/02\/Millward-pic-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15649 size-full\" src=\"http:\/\/westchina.austcham.org\/wp-content\/uploads\/sites\/5\/2016\/02\/Millward-pic-3.jpg\" alt=\"Millward pic 3\" width=\"744\" height=\"300\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-15639-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/wav\" src=\"http:\/\/westchina.austcham.org\/wp-content\/uploads\/sites\/5\/2016\/02\/Millward-Podcast-Edited-FINAL4.wav?_=1\" \/><a href=\"http:\/\/westchina.austcham.org\/wp-content\/uploads\/sites\/5\/2016\/02\/Millward-Podcast-Edited-FINAL4.wav\">http:\/\/westchina.austcham.org\/wp-content\/uploads\/sites\/5\/2016\/02\/Millward-Podcast-Edited-FINAL4.wav<\/a><\/audio>\n<p>&nbsp;<\/p>\n<p>China has seen rapid growth in its consumer market in recent years, and foreign companies are jumping at the opportunity to gain access but are often unsure of how to market their brands in such a highly competitive arena. Angelica Hao, Digital Director at Millward Brown Beijing, kindly sat down to discuss with AustCham the opportunities and the challenges facing foreign companies looking to access China\u2019s growing consumer market and the marketing strategies to help boost brand recognition.<\/p>\n<p>Click <a href=\"http:\/\/austcham.org\/marketing-to-chinas-growing-consumer-base-oppor\/dr0000_0008-mp3\/\">here<\/a> to download.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; China has seen rapid growth in its consumer market in recent years, and foreign companies are jumping at the opportunity to gain access but are often unsure of &hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14,42,37],"tags":[],"class_list":["post-15639","post","type-post","status-publish","format-standard","hentry","category-business","category-e-commerce","category-podcasts"],"acf":[],"_links":{"self":[{"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=\/wp\/v2\/posts\/15639","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15639"}],"version-history":[{"count":12,"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=\/wp\/v2\/posts\/15639\/revisions"}],"predecessor-version":[{"id":18983,"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=\/wp\/v2\/posts\/15639\/revisions\/18983"}],"wp:attachment":[{"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15639"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15639"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/westchina.austcham.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15639"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}